Last modified: September 4, 2020

US Performance Academy, Inc. (“Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website http://www.gouspa.org or the websites for our management and educational systems (collectively, the “Websites”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect on the Websites and to information we collect about you by mail, email, electronic communications, or in person. Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using the Websites you agree to this Privacy Policy. This policy may change from time to time. Changes to this policy will be posted on the Websites. Any changes to this Privacy Policy will be effective upon posting of the revised Privacy Policy. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

International Users

The Websites are hosted and operated in the United States and are subject to United States law. Any personal information that you provide is being provided to us in the United States and will be hosted on United States based servers. You consent to the transfer of your personal information to the United States in order to receive services from US Performance Academy or a US Performance Academy affiliated school. If you are accessing a Website from outside the United States, please be advised that United States law may not offer the same privacy protections as the law of your jurisdiction.

Information We Collect About You

We collect personally identifiable information you provide voluntarily when requesting information, catalogs, or other materials or to satisfy other requests. This information may include your name, postal address, e-mail address, telephone number, and the names, date(s) of birth and grade level(s) of your child(ren) or any other identifier by which you may be contacted online or offline (“personal information”).

If you decide to enroll your child in our program, we collect information from you during the application and enrollment process such as certain education records, date of birth, and proof of residency.

We may collect personal information at other times including when you email us, complete surveys, or otherwise communicate with us.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Website and its contents to you.

To provide you with information, products, or services that you request from us.

To provide educational services to students and to otherwise support students, parents, legal guardians, and staff.

To provide you with notices about your account, including expiration and renewal notices.

To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

To notify you about changes to our Website or any products or services we offer or provide though it.

To allow you to participate in interactive features on our Website.

To evaluate your application for the academy or an academy program, camp, event or activity;

Facilitate communication with the academy and academy staff;

In any other way we may describe when you provide the information.

For any other purpose with your consent.

Disclosure of Your Information

We may disclose personal information that we collect or you provide as described in this privacy policy:

To certain service providers who will use your information to process transactions you have requested, provide customer service, and inform you of products or services we offer that you may find useful.

To contractors, service providers, and other third parties we use to support our business.

To fulfill the purpose for which you provide it.

With your consent.

We require our service providers to protect your personally identifiable and to use or disclose it only for the work they are performing for us, or as permitted by law.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

To enforce or apply our terms of use https://gouspa.org/terms-of-use/ and other agreements, including for billing and collection purposes.

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of US Performance Academy, Inc., our customers, or others.

In the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of US Performance Academy, Inc.’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by US Performance Academy, Inc. about our Website users is among the assets transferred.

Cookies and Other Third Party Marketing Technology

What are Cookies?

Each time you visit a Website, information is automatically gathered such as your IP address domain name, the name of the page from which you entered the Website, which pages you view, and for how long you view them. This information is collected in order to improve the Website functionality, remarketing activities, and for trend analysis. As with most websites, we may use “cookies” for marketing purposes, to track usage of our Website, and to improve your experience of our Websites.

A cookie is a text file that is placed on your hard disk by a Web page server. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If, however, you choose to decline certain essential cookies, you may compromise the ability to fully experience the interactive features of our Websites or have some of our services on the Websites function properly. Further information about cookies is available using the help function of your Internet browser.

Third Party Cookies

We may use third-party cookies as part of marketing activities we conduct with Google and/or other third-party vendors, to help provide you with relevant messaging as you use the Internet. As part of these remarketing activities, these third-party cookies may record your visits to our Websites and websites visited prior. Such cookies can then be used to serve targeted messaging to you on other websites.

Managing and Blocking Cookies

Through browser settings, you can manage or block the use of cookies. In addition, you can use opt-out tools for ad networks and firms who participate in the Network Advertising Initiative at http://optout.networkadvertising.org/ or the Digital Advertising Alliance at http://optout.aboutads.info/.

To effectively manage cookies via browser settings or through these ad industry opt-out tools, you must opt-out and set cookie preferences on all browsers and all devices that you use. If you clear cache or cookies, be sure to reset your preferences.

Please note that blocking or disabling some cookies may prevent or impair functionality and use this site.

Links to Other Sites

Our site may contain links to other websites or to third party services, and any personal information you provide in connection with such linked pages or services is provided directly to that third party and is subject to that third party’s privacy policy and terms of use. For example, Blackbaud is managed by third parties, and your use of these websites is subject to the terms and policies posted on their respective websites. This privacy policy does not apply to such linked sites, and we are not responsible for the privacy and security practices and policies of these websites or any other third-party sites or services that are linked to from the website.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Error! Reference source not found..

Non-Personally Identifiable Information

Because non-personally identifiable information does not identify you, we reserve the right to use it for any lawful purpose and to share it with third parties for any lawful purpose. Please note that to the extent any non-personally identifiable information is combined with personally identifiable information, the combined information will be treated as personally identifiable information for as long as it is so combined.

Student Data Privacy

US Performance Academy, Inc. is an education company that provides various management, content and education services (“Services”) to our customers, including partner organizations and athletic programs that wish to provide students and their families with an exceptional online school option.

US Performance Academy uses industry best practices to protect the privacy of all of our students and families. When our Services are used as part of a partner organization’s educational mission or a family enrolls their student with US Performance Academy, the personal information related to the student users (“School Users”) that is (i) provided to US Performance Academy by a parent, student or partner organization, or (ii) collected by US Performance Academy during the provision of our services to a student or Partner Organization, may include information protected by similar student data privacy laws. We call this information “Student Records.”

Our Commitment

Our collection and use of Student Records is governed by our contracts with the partner organizations, by our Privacy Policy, and by applicable privacy laws. For example, we work with Schools to help protect personal information from the Student’s educational record and to protect the personal information of students under 13 consistent with the Children’s Online Privacy Protection Act (“COPPA”).

We collect, maintain, use and share Student Records only for authorized educational use and as described in our Privacy Policy, or as directed by the partner organization, the School User and/or the student’s parent or legal guardian.

We do not disclose Student Records for targeted advertising purposes. We do use certain marketing technologies for the purpose of retargeting, analytics and attribution activities.

We do not build a personal profile of a School User other than in furtherance of an educational purpose or as authorized by a Guardian.

We will never sell Student Records.

Privacy in Online Classes and Meetings

Many of our students participate in classes and tutorials via Zoom and/or Pronto and use online chat and messaging as part of their educational experience at US Performance Academy. Any information that students share during a class or tutorial, or in any online chat, message board or discussion room, is available to all other individuals who have access to the class and/or chat/message board/discussion room. Therefore, US Performance Academy cannot guarantee the privacy of the information that students provide in these situations.

Children’s Guidelines

Children may not provide personally identifiable information without providing prior parental consent or parental notification, which will include an opportunity for the parent to prevent the use of the information and participation in the activity.

Children may not publicly post or otherwise distribute personally identifiable contact information without prior parental consent.

How We Share and Disclose Student Records

Depending on the features and account controls applicable to the School User accounts, we may share usernames and account information with other users, such as teachers, learning coaches, athletic coaches or school administrators. In the US Performance Academy Student Information Systems and Learning Management Systems, access to student information and data is controlled by a central team of administrators.. Only administrative users who have appropriate permissions will be able to access student data. Data points and reports will be assigned to roles, including vendors with whom US Performance Academy has contracted to provide a service. Access to reports and all student data will be controlled by these roles. Only users with the correct roles will meet the requirements to access student data.

The student information systems and learning management system contain personally identifiable information that is maintained and accessible by third parties (such as service providers, content partners or vendors). These third parties are provided access to the minimum amount of information required to allow them to perform the tasks for which they have been engaged or contracted. Such third parties have agreed to maintain the confidentiality of such information and to use or disclose it only for the work they are performing for us, or as permitted by law.

Third parties who have access to user data include, but are not limited to:

– Edgenuity, Inc.

– Genius SIS, Inc.

– Zoom Video Communications, Inc.

– Blackbaud, Inc.

– Edmodo

– Pronto

– YouScience


– Mailchimp (The Rocket Science Group, LLC), which we use to manage email

lists, send emails and analyze performance of emails sent to our users.

– Slack

– Asana

– Kyber

– Nearpod

By enrolling in USPA you are agreeing to your child’s information being shared with the abovementioned third parties and any others that may be added during the academic year.

Children Under the Age of 13

The Children’s Online Privacy Protection Act of 1998 and its rules (collectively, “COPPA”) require us to inform parents and legal guardians (as used in this section, “parents”) about our practices for collecting, using, and disclosing personal information from children under the age of 13 (“children”). It also requires us to obtain verifiable consent from a child’s parent for certain collection, use, and disclosure of the child’s personal information.

This section only applies to children under the age of 13 and supplements the other provisions of this privacy policy. Only the other provisions of this privacy policy applies to teens and adults.

The Websites are not intended to solicit information of any kind from children under the age of 13, and we do not and will not knowingly contact or collect personally identifiable information from children under 13. The only personal information we receive about children under the age of 13 is information provided by the parent or legal guardian or information provided by the child as part of that child’s participation in a course or courses as part of that child’s K-12 education program. By enrolling a child in such course or courses, a parent is consenting to the collection of that information.

It is possible that by fraud or deception by others we may receive information pertaining to children under the age of 13. If we are notified of the receipt of information under such circumstances, once verified, we will promptly obtain parental or guardian consent, and in the absence of such consent, will delete the information. If you want to notify us that we have inadvertently received information for a child under the age of 13, please do so by emailing us at info@gouspa.org

You can request to review, edit, or prohibit personally identifiable information of a child under the age of 13 from being used by US Performance Academy, its affiliates, schools, and vendors acting on behalf of US Performance Academy by making a request in writing to info@gouspa.org. Please note that if you make a request to prohibit personally identifiable information from being used by US Performance Academy, its affiliates, schools, and vendors acting on behalf of US Performance Academy, it will not be possible for your child to participate in a US Performance Academy program.

For information on our use of information covered by COPPA please contact us at the following:

US Performance Academy

PO Box 293

Elkins , New Hampshire 03233

Phone:  1-877-350-8772

Email: info@GoUSPA.org

Security Safeguards

US Performance Academy makes commercially reasonable efforts to safeguard the personally identifiable information we collect and store. We do this, in part, by implementing account verification procedures and password protection features. As effective as our safeguards are, no security system is completely impenetrable, therefore we cannot guarantee the absolute security of our database and systems, nor can we guarantee that personally identifiable information you supply will not be intercepted while being transmitted to us over the Internet.

All data accessed via the learning management system and student information systems will be accessed through forced SSL for privacy and security purposes. Private data transmitted between systems for data reporting purposes will always be transmitted with secure FTP or over a private VPN that provides encryption.


In the event that any information under our control is compromised as a result of a breach of the security of our systems or inadvertent release of information, we will take reasonable steps to investigate the situation and provide notice of the security incident in accordance with applicable laws and regulations.

Accessing and Correcting Your Information

You may send us an email at info@gouspa.org to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Your California Privacy Rights

If you are a California resident, please read the Supplemental Privacy Statement for California Residents in conjunction with this Privacy Policy. The Supplemental Privacy Statement for California Residents explains US Performance Academy’s commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the services referenced on this site.

Residents of the European Union

Depending on what information we collect from you and how we collect it, we rely on various grounds for processing your information under the GDPR, including the following:

In order to administer our contractual relationship, including setting up your requested Services, payments, renewals and processes;

Because it is in our legitimate interest to run a successful and efficient business and provide you with the Services and other useful content;

In order to fulfill any legal obligations we may have to collect this information from you; and/or

Because you have provided your consent for us to do so.

In addition to the rights outlined above, where the GDPR or related data protection laws apply, you may:

Ask whether we process personal information about you, and if we do, to access data we hold about you and certain information about how we use it and who we share it with.

Request that we delete the personal information we hold about you in certain limited circumstances.

Request that we stop processing the personal information we hold about you.

Object to our processing of data about you.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:


Contact Us

USPA Contact Info

PO Box 293 Elkins , New Hampshire 03233


(877) 350-8772

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