Head of Growth & Marketing

Aaron Sanderson

Education:

• B.M. in Music Education, University of North Texas
• MBA, University of Houston-Victoria

About:

Aaron Sanderson leads Growth & Marketing at US Performance Academy, where he is passionate about helping families discover a flexible, self-paced educational path that empowers students to excel in both high-level academics and athletics—without compromise.

Aaron’s journey began in the classroom as a Texas band director, Fine Arts Director, and Drum Corps International brass instructor. For over a decade, he guided young performers to balance rigorous rehearsal schedules with academic achievement, fostering a deep understanding of the unique needs of student-athletes and performers.

Transitioning from education to edtech, Aaron became the first marketing hire at Sirius Education Solutions, where he advanced from Product Marketing to Director of Marketing, serving thousands of schools and districts across Texas. After Sirius was acquired by MasteryPrep, he led national campaigns as Director of Demand Generation, supporting programs that help hundreds of thousands of students across the US improve standardized test performance and leveling the test prep playing field for schools and districts nationwide.

At USPA, he combines an educator’s perspective with data-driven marketing expertise to connect families with an education tailored to their students’ ambitions and unique needs.