We are US Performance Academy (the “School”), trading as part of the company US Performance Academy, Inc. with address PO Box 293, Elkins, NH and company registration number 810517. The School is a member of the Inspired Education Group (the “Group”).
This Privacy Notice is intended to provide information about how the School will collect, use and hold (or “process“) personal data about individuals including: current, past and prospective pupils; and their parents, carers or guardians (referred to in this policy as “parents“). Please note that the School has a separate Privacy Notice applicable to its employees and other staff.
This Privacy Notice applies alongside any other information the School may provide about a particular use of personal data. This Privacy Notice also applies in addition to the School’s other relevant terms and conditions and policies, including:
This Privacy Notice may be updated from time to time to ensure continued compliance with applicable laws and to reflect best practice.
The types of personal data the School may process include:
circumstances / living arrangements;
Please note that the School will routinely anonymize and/or aggregate personal data, such that it is no longer considered “personal data” under applicable data protection law or otherwise apply appropriate data minimization procedures such as pseudonymization. We use this data set for evaluation and analytical purposes, and we may also share it with third parties for these purposes.
Generally, the School receives personal data from the individual directly (including, in the case of pupils, from their parents). However, in some cases personal data will be supplied by third parties (for example another school, or other professionals or authorities, or third party service providers who credit and identity check parents and their source of funds); or collected from publicly available resources.
With the above in mind, the following are the primary ways the School collects personal data about pupils and parents:
software including the Group’s Global Study Platform.
The primary use of the personal data we collect is to support the learning and development of pupils during their time at the School, whilst ensuring the wellbeing and safeguarding of the pupils. In order to do so, the School needs to process a wide range of personal data about our community as part of our daily operations.
Some of this activity the School will need to carry out is because it is necessary for the performance of a contract with our staff, or parents of our pupils.
Other uses of personal data will be made in accordance with the School’s legitimate interests, or the legitimate interests of others, provided that these are not outweighed by the impact on individuals. The School expects that the following uses will fall within that category of our (or our community’s) “legitimate interests”:
The School may also process your personal data for our compliance with our legal obligations. In this respect, we may use your personal data for the following:
We may also process your personal data for additional reasons where:
In addition, the School will on occasion need to process more ‘sensitive’ types of data (sometimes referred to as special category personal data) (concerning health, ethnicity, religion or sexual life) or criminal records information in accordance with rights or duties imposed on us by law, including as regards safeguarding, or from time to time by explicit consent where required. These reasons will include:
Processing by third parties. For the most part, personal data collected by the School will remain within the School, and will be processed by appropriate individuals only in accordance with access protocols (i.e. on a ‘need to know’ basis). However, we use data processors who are third parties who assist us with some functions, including accounting, IT, cloud storage / records management, monitoring, mailing, and to support our delivery of the curriculum and associated education services to pupils (including via AI systems). This type of external data processing is subject to contractual assurances that personal data will be kept securely and used only in accordance with the School’s specific directions.
Data sharing. The School will from time to time, need to share personal information relating to its community of pupils and parents/guardians with third parties, such as:
International data transfers. Where data is transferred internationally, we will put in place appropriate measures to ensure the adequate protection of your personal data when it is transferred to countries that do not provide the same level of protection for personal data, and ensure that international transfers are carried out in accordance with applicable data protection laws.
Marketing activity. The School may use parents’ email addresses to create lookalike audiences in Social Media Platforms for marketing purposes. This involves using email addresses in an encrypted format to match users on the platform and to create a Custom Audience or Lookalike Audience. Emails are not shared in a readable format (i.e. the data is pseudonymised) and will be deleted by the platform after the matching process.
The primary purpose of using lookalike audiences is to support our marketing activities by reaching potential parents who may be interested in our educational services. This is done by leveraging information such as demographics, interests and behaviours for matching purposes. We process your personal data for lookalike audiences based on our legitimate interests. We have assessed that this processing is necessary for our marketing activities and does not override your rights and freedoms.
You have the right to object to this use of your data at any time. You can do this by contacting the School directly (dataprotection@inspiredonlineschools.com) or via Facebook using this link.
The School will retain personal data securely and only in line with how long it is necessary to keep for a legitimate and lawful reason, including to meet regulatory and legal requirements or for archiving purposes. For further information on data retention, please see the School’s Data Retention Policy which is available upon request.
We may retain certain academic data for longer periods for archiving, research and statistical purposes. Where we do so, we will put in place suitable data minimization procedures. This will include removing the data from day-to-day processing and putting in place access restrictions.
On leaving the School, pupils will also become members of the Alumni community. Where applicable some personal data from pupil records will be transferred to the Alumni database. This may include items such as contact details, sporting interests, and academic details. The School will use the contact details of parents, alumni and other members of the school community to keep them updated about the activities of the School, or alumni and parent events of interest, including by sending updates and newsletters, by email and by post.
You always have the right to withdraw consent, where given, or otherwise object to direct marketing or fundraising. However, the School is nonetheless likely to retain some of your details (not least to ensure that no more communications are sent to that particular address, email or telephone number).
You have a number of rights in relation to your personal data. These are:
School’s particular processing activities where you feel this has a disproportionate impact on your rights.
Please note that the above rights are not absolute, and we may be entitled to refuse requests where exceptions apply. The School will endeavor to respond to any such requests as soon as reasonably practicable and in any event within legal time limits. To exercise any of these rights, or if you have any data protection related concerns, please contact: dpo@inspirededu.com.
You also have the right to complain to a Data Protection Authority if you believe that your personal information has been collected or used in breach of relevant data protection laws. This will typically be the Data Protection Authority in the country or State in which you are located.
Last Updated: July 2025